G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
Quietly tucked away, in the moments before kick-off, “Mean” Joe Greene returned to the Super Bowl this year. In a new ad for Downy, the former football pro reprised his role from the classic Coca-Cola commercial that originally aired in 1980. Only this time, Greene is sniffing fabric freshener instead of gulping Coke. Created for […]
High risk, high reward. Long form narratives help some advertisers soar.