Perhaps not very efficient, but certainly very effective.
Nespresso: Comin’ Home
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Hotels.com: Binge
Using two thirds a commercial for jokes is at least one third too much.
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Will the Digital Advertising Star Dim: The Long and Short of Brand Advertising
Digital advertising expenditures have been growing faster than television and surpassed them in 2016.[1] If digital advertising is to assume the brand-building influence of TV, then several challenges will need to be addressed. Recently, advertisers have expressed concerns about the digital experience, and raised questions about the contribution of digital advertising to long-term advertising effect. […]
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Toujeo – Daily Groove
Benefits and risks need both sound and sight to be fairly balanced.
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Le Petit Marseillais
Print Ad 101: for someone to act, they must first see the message.
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Always Discreet
Visualization, linked headline, solid support make for ad success.
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A Claims Substantiation Research Primer: The Five Ws
Claims Substantiation studies are a specialized type of marketing research, aimed at proving or disproving claims made in advertising. Claim research designs can vary significantly based on the type of claims to be made, and on the product category. However, as more claims cases are adjudicated, more principals for what is considered appropriate research support […]
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Olay: Daily Facials
Without a reason to believe, even ads that look good won’t sell hard.
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GMC Sierra 1500
Evocative, but indirect, this ad misses professional grade.
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Ford: New Drivers and Their Parents
Ford goes further by doing “Best Selling” not as hollow brag and boast.
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