Heritage matters, but on the big stage, not as much as distinction.
Alfa Romeo Guilia: Mozzafiato
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Olay
An ad seven years old today; as great now as it was way back then.
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What Your Phone Says about How Big a Super Bowl Fan You Are: Infographic
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
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What Your Phone Says about How Big a Super Bowl Fan You Are
What type of phone you use says things about the type of person you are. According to new research from G&R, Android, iPhone, flip and land-line phone users differ demographically and attitudinally based on the kind of phone they use most often. These differences include how attentive and proactive a Super Bowl viewer you are, […]
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Spillover: Attitudes and Emotions in Bank Advertising from the Wells Fargo Scandal
In a new study of bank advertising, G&R found that the Wells Fargo scandal touched not only how people process messaging from Wells Fargo, but it also influenced how they responded to advertising from other banks as well. Not only were people who were aware of the Wells Fargo scandal 53% less emotionally engaged when […]
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Coca-Cola: A Coke for Christmas
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
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Tide & Downy Odor Defense Collection
Problem-related visuals work harder when they show solutions.
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Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness
In a new study of hotel advertising, G&R has found large differences in the levels of positive emotional activation that are produced across individual hotel commercials. The most activating hotel commercials can be 4 times as activating as the weakest ones. (more…)
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Politics, Bank Ads, and fEMG: How Good People Differ
Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]
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Eden Tea
Many ideas but little space; best ads focus on what matters most.
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